Manage Your Brand Effectively With Cloud-Based Project Management Software

Today, we explore the top features you should be looking for in brand management software. Read on for our list of essentials!
cloud based project management software
By Phoebe Perelman Jul 22, 2020
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Let’s be real: do brands actually need to be managed? The short answer is yes. The long answer is, think of your brand as a real person who is constantly evolving with the times. Your brand has a look, a message, and a vibe that needs to be regularly conveyed to stakeholders. It’s not enough to create a unique brand and leave it at that. A cloud-based project manager can enhance that process. The rebranding phenomenon is real — some of the most notable companies worldwide hire the best and brightest marketers to revamp their brands. With that being said, if you do not maintain your brand efforts, you may be crushed by the competition. According to one 2018 Forbes article, when brands fail to create the positive, emotional experience that drives customer loyalty, “the result is that 67 percent of customers become ‘serial switchers’” — meaning that once-loyal customers choose to do business elsewhere.

“The average revenue increase attributed to always presenting the brand consistently is 33%” (Lucidpress).

In order to keep your brand at its best, you must organize and attend to its brand assets. Brand assets include logos, fonts, colors, slogans, and jingles — any distinct element that is associated with your brand. Consistent brand assets are pivotal in creating brand awareness and ultimately maximizing the bottom line. It’s worth repeating: just because your brand is out there in front of the world, doesn’t mean the work is done. Even if you do not require a complete rebrand, brands still need to stay visible, relevant, and of course, profitable. That’s where brand management comes into play. Today we’re specifically talking about brand management software so that you can set a consistent, creative foundation and stay on top of your brand’s game. So what exactly should this software be equipped with? 

  • A cloud-based software is a no-brainer. The cloud assures asset safety and eases file-sharing and collaboration.
  • Speaking of collaboration, your brand management software should provide trackable, two-way communication methods. This helps to avoid project-related email chains that you have to dig to find, and sometimes disappear. 
  • As mentioned above, it’s crucial to organize visual brand assets, so a cohesive library for storing files, fonts, color palettes and logos is unsurprisingly one of the most important aspects of brand management software.
  • Brand management and project management go hand-in-hand, so features like calendars, to-do lists, and project workspaces come in handy, too.
  • Additional tools like brand moodboards and wireframe mockups can be helpful in conceptualizing and presenting brand strategy.

It will come as no surprise that we think the best brand management software looks a bit like CROOW. This is because CROOW was created by creative branding experts like you, with your day-to-day needs in mind. See for yourself: for more info about CROOW’s brand management capabilities, click here.