In 2021, digital marketing reigns supreme. Although traditional advertising methods still very much exist, many brands and agencies have been shifting their marketing budgets and investing in the trending world of digital. From social media and email marketing to search engine optimization (SEO), digital marketing taps into a virtual space that traditional mediums can’t access. With the new and innovative methods to market in the digital world comes the need for innovative tools to support these marketing efforts. We have put together a list of 4 of our favorite digital marketing tools that your company should take advantage of to help you market with ease.
SEMrush
Although creativity is an essential piece of the digital marketing puzzle, creative content does not mean much if your consumers cannot see it. That is where the analytical side of marketing comes in. SEMrush is a digital marketing application that includes over 40 tools and reports to “find the best solution to your digital marketing challenges.” As its name suggests, SEMrush assists your business with its search engine optimization (SEO), but will also help you run pay per click (PPC), content marketing, and social media campaigns. It even includes a feature to schedule posts to your social media accounts within the platform. SEMrish gives your company the ability to learn the value of your website, find and track keywords, analyze your competitors’ websites, build a guest blogging strategy, and analyze your social media metrics. They offer multiple pricing options for you to find the best fit for your agency or brand.
HubSpot
If you have dipped your toe into social media marketing, odds are you have heard of HubSpot. Although HubSpot is an excellent tool for social media calendar scheduling, its capabilities aid many other digital marketing efforts as well. This all-in-one marketing, customer relationship management (CRM), and sales platform allows you to track, maintain, and consistently outreach to your audience via automated email workflows, sales pipelines, and so much more. The marketing hub’s goals are to help your business attract attention, convert more leads, report and customize. Launched in 2006, HubSpot has grown exponentially to now be used by 30,000 companies in over 90 countries. With its plethora of tools, HubSpot offers multiple growth suite options that let you choose the right tools and pricing package to fit your digital needs.
Canva
Excellent graphic design is what catches the consumer’s eye and sets your marketing apart from the rest of the noise. Unfortunately, not everyone can be well-versed in tools like Photoshop and InDesign, or have the resources to hire a professional graphic designer. Welcome Canva — a simple, user-friendly online design tool. This platform allows non-graphic designers to create ads, logos, brochures, social media graphics, and so much more. One of the key features of the tool is the template library that has thousands of designs available for you to use free of charge, as well as the ability to save your brand’s personalized templates and imagery. Started in 2013, Canva’s platform has grown to be widely used by businesses and individuals in 190 countries. Canva stands out because its standard plan is free to use; however, it offers premium paid plans with additional features as well.
CROOW
If you’ve ever wished there was a one-stop shop for your marketing team’s internal project management needs, CROOW is the tool for you. This cloud-based project management software was designed by a team of creatives to support creative teams. On the management side, CROOW offers task tracking, time tracking, and project tracking. On the creative end of things, CROOW has asset sharing, feedback, commentary, and revisions all in one place to make it easier for team members to collaborate with one another. CROOW even offers a stock photo library for your team to utilize in your digital marketing content. The best part? CROOW is free for your team to try.