How to Use Instagram Reels in Your Marketing Strategy

If you want to maximize your Instagram marketing strategy, it's time to incorporate Instagram Reels into your content plan. Today, we look at what Instagram Reels is, and how to get the most out of the feature.
instagram reels
By Sarah Rodhouse Jan 7, 2021
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Short form video is taking over the social media landscape. As these videos are eye-catching, flexible, and simple to create, it’s no wonder that many brands are opting to incorporate short-form video in their marketing strategy. Instagram has recently rolled out the perfect tool to reel these brands in: Instagram Reels. Reels is a feature in which users can create engaging 15 to 30 second videos set to music, and lives within the Instagram platform. Here are 5 reasons why you should incorporate Reels into your Instagram marketing strategy.

User-Friendly Editing Tools

A huge benefit to using Instagram Reels is that it is simple and easy to use. This creative editing tool lives within the app, and you can create engaging video content with just a smartphone. Reels’ features include a timer and countdown for recording, AR effects, and speed filters. When it comes to audio, you can either record your own, or choose from the thousands of files from other content creators, or the Instagram music library. Reels also gives you the option to upload video clips from your library, rather than record them in the app. 

Richer Instagram Content

Instagram is all about imagery. Since it started out as a photo sharing app, Instagram has stayed true to that image-focus with the introduction of video sharing, stories, carousels, and of course, Reels. Reels take your brand’s typical Instagram content one step further, to make your posts more rich and engaging. Short form video grabs and keeps the attention of the user, and will make them more likely to interact with your brand. Rich content like tutorials, behind-the-scenes clips, and storytelling can help bring your brand to life on social media and is a great addition to your overall Instagram marketing strategy.  


The beauty of Instagram is that it makes a variety of content easily shareable. When it comes to Reels, the same video can be shared in multiple places on the platform. Your content can live in the Reels page, on your page’s feed, be shared on your story, and on the Discover page. Fans of your content can easily share it to their stories and link back to your page, as well. Even if a user does not check the Reels page often, they can still see your content in one of these myriad other ways. 

Collaboration with Influencers

Influencer marketing on Instagram is a big business, and a great tactic to use in your marketing strategy. Generating $10 billion in worth by the end of 2020, Instagram influencer marketing has been proven to be effective in promoting brands and products. With its versatility and shareability, Reels is an effective tool to use to collaborate with influencers. Influencers can create sponsored Reels that they post to their page about your brand or product, which can then be shared on your company’s page. On the other hand, influencers can share the Reels posted to your company page as well. 

Push to Discover Page

It’s no secret that Reels was modeled after the popular video sharing app TikTok. Similar to TikTok, the Reels section of Instagram displays a never-ending stream of videos based on an algorithm, rather than simply sharing videos from the people you follow. Like TikTok, Instagram prioritizes Reels based on views and likes, rather than engagement like comments and shares. Using Reels to push for high views and likes will lift your Instagram profile up higher on users’ Discover pages. This can help new followers find your page and spread brand awareness. 

Reels is becoming a great feature to engage with your audience on Instagram. Marketing teams should definitely include Reels in their marketing strategy, especially with the rising popularity of short form videos. Follow these Instagram marketing tips and consider utilizing Reels to elevate your social media content and spread brand awareness. 

If you want to start planning out your own IG marketing strategy, CROOW can help! It’s a project management platform with creative collaboration in mind.