Scaling Your Video Production Team

By sparxoo_admin Feb 3, 2023
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Are you looking for ways to scale video production for a growing team? If so, you’re in the right place. This blog post outlines several ways you can scale video production for your team, including: setting goals to use video as a marketing and communications tool, spreading the workload, setting processes and standards, and using tools to facilitate video production.


1. Set goals to use video as a marketing and communications tool

By now, you have decided that video is important for your organization. It’s time to assess your current situation and align on goals. What are the outcomes you are looking to achieve?  Who are your highest priority audiences?  What type of video content should you produce to reach those audiences?  As you work through planning, here’s a few helpful articles to consider:  


2. Spread the Workload

One way to scale video production for a growing team is to spread the workload. This can be done by assigning specific tasks to individual team members, or by using tools to simplify video production tasks. It’s no secret that freelancers and gig economy workers will likely be an effective part of your team.  Read this article on How to Make the Gig Economy Work for Everyone.  

3. Set video production processes and standards

  • Content: Ensure your video is informative and engaging while representing your brand. Make sure to research your topic and find interesting stories or cases that can be covered in your video.
  • Lighting: A well-lit video will help to create a polished look. Invest in good lighting equipment and research which lighting techniques will work best for your video.
  • Camera: A good camera will capture amazing video footage (and a two camera setup is typically the way to go aside from shorter social videos). Be sure to invest in a high-quality camera that will capture clear video and graphics.
  • Sound: Invest in good sound equipment to capture realistic sound. Consider voice overs, podcasting booths, and even AI-driven voice dubbing.
  • Editing: After filming your video, it will need to be edited. Editing can be a time-consuming process and if you have enough volume, you may want an in-house editor for consistency.

4. Use tools to streamline video production

There are a variety of video tools available that can make video production tasks easier. These tools include video editing software, video creation platforms, and video marketing tools.  You will want to consider https://croow.com/project-management-for-video-production/ and asset creation tools.  Here’s a short list of potential tools to use.


CROOW:  CROOWpm is the first video production project management software. Our pre and post-production workflows and automations are designed for video creators to collaborate more effectively, increase productivity, and improve the video process for all parties. From the pre-production storyboarding and project development to the post-production revisions and editing process, CROOWpm empowers your team to take full control of the video production process.


StudioBinder:  StudioBinder is a project management software that helps teams of content creators manage projects, streamline production, and improve efficiency. StudioBinder helps production teams across a wide range of creative projects from movies and tv shows to television commercials.


Slack: Slack is a messaging platform that can be used to facilitate communication between team members. Slack is especially helpful when tasks need to be completed quickly, as it allows team members to communicate without having to leave their desks.


In today’s media and consumption environments, video content is in high demand. With high-quality video content, you can reach new audiences, connect with your current audience, and increase brand awareness – all while hitting your goals. As your team grows and you decide to scale with video content, make sure to take advantage of the resources available to you to help you manage your video assets and campaigns, like our Cheat Sheet. There are plenty of tools out there that have been created for your benefit, to help your team find a reliable workflow, and to succeed with video. Find the tools that work best for your team and get started!